1:26 PM EDTTech
Ford Names Its Sub-$30K Electric Truck 'Fathom' and Bets the UEV Platform on It
The Fathom starts at $28,350, ships from Louisville in fall 2027, and is Ford's first ground-up EV design — built by a skunkworks team stacked with Tesla and Rivian talent to undercut a market where the average new car costs $50,000.
By Iggy Malone